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ChargeUp gives brands real-time visibility into the full SKU lifecycle — from new item setup and data syndication through promo execution and trade spend performance — across every retailer and distributor, in one platform.
You're scaling distribution faster than your visibility. Your trade spend is running at 20–25% of revenue, but you can't see which SKUs, stores, or promotions are actually profitable. Your deductions are growing faster than your team can dispute them. And when you need to set up a new item — or reformulate an existing one — the operational lift across 30+ retailers and two major distributors is enormous.ChargeUp solves all three problems. It's an end-to-end SKU activation and performance platform built for brands who are serious about protecting and growing their margin.
ChargeUp's AI-powered deduction platform automatically evaluates chargebacks as they arrive, determines validity, disputes invalid deductions with retailers and distributors, and follows through to resolution — with no effort required from your team. The platform handles Whole Foods, Kroger, Albertsons, Sprouts, UNFI, KeHE, and more. A built-in 12-month lookback identifies previously missed recovery opportunities. ChargeUp evaluates over $40M in deductions every month and recovers nearly 90% of disputes filed. You pay a 10% success fee on recovered amounts — no recovery means no charge.
The Sales Universal Connector automates the creation and submission of promotional paperwork across your entire retailer network — including Whole Foods, Kroger, Sprouts, Albertsons/Safeway, AWG, and major distributors like UNFI and KeHE. It pulls promotion details directly from your plan, generates paperwork for review, and submits across portal and email workflows automatically. With promotions running four times a year per retailer, the SUC eliminates hundreds of manual submissions annually. Brands going direct — without a broker managing promo submissions — use the SUC to reclaim the margin they'd otherwise pay for that admin work.
End-to-end SKU lifecycle economics
Launch cost, time to peak, promo lift, decay by retailer/distributor
Drill-down root-cause analysis
TradeRadar gives brands the most granular trade spend analytics in the market. It connects fragmented data from distributors, retailers, brokers, finance, and syndicated sources — regardless of format — and delivers a single harmonized view of trade performance by SKU, by store, and by promotion. See exactly which programs are generating lift and which are leaking margin. Brands using TradeRadar have optimized their trade spend by up to 5% — on a $50M trade budget, that's $2.5M back to the bottom line. No rip-and-replace required; TradeRadar layers onto your existing stack.
